Ab Sportartiklar Oy establishes a small workshop in downtown Helsinki where locally sourced birch was transformed into the first products: javelins, skis and discuses. It didn’t take long to realize that Finnish birch provided a distinct advantage – its light weight and flexibility helped athletes throw and glide farther and with more efficiency. Their pursuit for efficiency continues every day since 1916, with an emphasis on striking the perfect balance between protection and responsiveness. Our “Faster, Farther, Easier” philosophy results in the creation of 10 different training models, all designed to allow for each runner’s individual interpretation of what efficiency means.
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