Nudie Jeans
No matter what your jeans looked like when you bought them, they all started out as a pair of dry denim. Those pre-washed and pre-distressed favorites of yours may look like they’ve been to hell and back, but from the beginning they were all dark indigo denim.
The touch, smell and deep blue shade of raw, unwashed denim fabric is evidence of true craftsmanship. And it’s there, in the dry denim and in the subsequent act of breaking-in a pair of dry denim that the heart of Nudie Jeans lies.
When you slip into a new pair of drys, another kind of craftsmanship begins – the breaking-in. For some people, breaking in jeans is a sport. And for all of us, it’s definitely a challenge.
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