Undefeated
An independent, Los Angeles-based retailer started by James Bond and Eddie Cruz, and one of the first shops to purvey limited and customized sneakers to a market which was exponentially smaller in 2001. It was after Bond quit his job working on music videos and while on vacation during a sabbatical in the South Pacific, when he had the clarity of mind to to identify and create a business that simply didn’t exist at the time, and the long-term effects on the brand are able to speak for themselves.
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